The Tango Marketing Suite is a collection of Web-based application modules created to handle the most common and the most complex processes. Its goal is to assist companies with streamlining overcomplicated tasks, automating manual processes, increasing productivity, providing detailed reporting, standardizing interfaces, and increasing profit. The Tango Marketing Suite is a collection of lead, campaign, offer, tour, relationship, and content-management modules. In many cases, it is supplemented by custom modules of functionality unique to a particular client’s needs.

Changes to marketing strategies are nearly as frequent as technology innovations, so the Tango Marketing Suite evolves as the marketing and technology world dictates. Built from the ground up, based on the experience of successful industry veterans, Tango is the system every marketing executive has envisioned and offers the interfaces and customization every IT manager desires from a vendor.

No other marketing system available is as customizable and uniquely qualified to succeed within the hospitality/vacation-ownership/travel industry marketplace.

What does the Tango Marketing Suite do?

Analyze customer segments, design and execute marketing campaigns, measure their effectiveness and maintain visibility of leads.

• Centralizes, automates, and optimizes customer contact, leading to efficiencies, better targeting, and enhanced performance of marketing programs.
• Maximizes the use of leads.
• Independently manages leads, referrals, and owners.
• Tracks leads all the way through conversion.
• Tracks referral programs, participant rewards and other loyalty programs.
• Data-driven reporting analysis provides measurable and actionable feedback.

Who created it?

• A team of professionals with more than four decades of collective experience in technology & and marketing within the timeshare industry. Roots of the system were developed to optimize in excess of 500,000 leads annually and distribute those leads to over 30 marketing sales and sales marketing sites.

What technology does it use?

• Web-based, customizable software
• Web-based, customizable software.
• .NET 3.5 – Microsoft's solution for connecting information, people, and systems through software. .NET is the future platform for all Microsoft technology.
• AJAX 2.0 – programming language.
• SQL Server 2005 – database.

How does it work?

• Tango employs custom interfaces allowing full data interaction and data portability. between client systems.
• Flexible and scalable.
• Adapts easily to growth and new initiatives.
• Allows customization to fit an individual client’s needs and existing workflow.

How can it help you?

• Streamlines your Customer Relationship Management (CRM) activities.
• Manages leads, campaigns, and communications through your entire marketing and sales process – and beyond.
• Tracks your referral programs, participant rewards, and other loyalty programs.
• Maintains an effective ongoing owner relations program.
• Enables administrators to define roles and control access rights.

Why should you have it?

• It’s a smart system that helps to create smarter users.
• Reduces redundancy in marketing tactics, optimizes who you’re talking to, how often, and when.
• System usage actually improves marketing intelligence. It helps you eliminate guessing games and shotgun marketing strategies.
• Victories are repeated; mistakes are not. System users can easily see patterns of success and begin to spend marketing dollars more wisely.

Top