Brand Tango’s namesake is a dance that is all about finding and working harmoniously with the right partners. Like the perfect tango, a client/agency relationship is a beautiful thing when both partners are in sync. This is Brand Tango’s foundation, upon which we will build. Going forward, we continue with unbridled passion to seek the perfect partners.

Brand Tango is a team of dedicated technologists, marketers, and designers led by marketing veterans who use a hands-on, strategic marketing approach to drive clients’ sales and return on investment. We address our clients’ integrated marketing needs in an efficient, knowledgeable, and unbiased manner.

The company was founded to fill a need in the vacation-ownership and leisure market for which our experience and expertise uniquely qualify us. Since we launched Brand Tango in April 2005, it has accomplished what many marketing firms take a decade or more to do. With some of the most respected names now included among our roster of accounts, Brand Tango has succinctly positioned itself as a “timeshare/real-estate/hospitality” specialty group and already enjoys an enviable reputation within those industries.

Our Approach

At Brand Tango, we begin by understanding the business situation and the strategic marketing and sales objectives that the Web site and other communications tools must support.

As a general approach, we believe that a Web project is a business project and not a technology problem to solve. Everyone must understand the audience of prospects and customers and the brand information that the company wishes to deliver to its customers.

Understanding Your Strategy
  • Web design is the customer-facing result of a client’s key strategies.
  • The Web strategy will fail without appropriate design support.

Understanding Your Industry
  • A customer site is driven by the forces of the market in which it lives.
  • Our approach will first focus on differentiating the site while meeting industry standards and integration requirements.

Understanding Your Customers
  • A consumer site must meet and exceed customer expectations and needs.
  • Our approach will focus first on delivering a site that tells the client’s story without distracting the user from his goals.

Understanding Design Approach
  • Design is an extension of strategic and conceptual thinking that builds the corporate brand.
  • Our design solutions flow from a combination of core elements.

" The Tango Marketing System exceeded my expectations. It allowed me to streamline my most complex business processes and automate almost every aspect of my daily workflow. "

Kymm Kerekes - FB Group