Tango offers solutions for the specific challenges facing the hospitality and vacation-ownership industries. We have decades of real-world experience and success facing the same issues you face. We can provide solutions that are proven over time and customizable for your specific needs. Let us help you become more agile, streamlined, focused, and profitable.

Streamline Processes - Re-engineer manual and convoluted processes

Tango offers years of real world, industry specific, experience built into its standard processes. Some clients have specifically chosen Tango for the added advantage this gives them. Tango is also built in a modular fashion to allow for customization based on specific company needs. It can be easily modified to work in tandem or replace existing manual and overly complex processes that you currently rely on.

• Automate standard lead management campaigns.
• Take current processes and seamlessly integrate them into Tango.
• Leverage our industry experience and expertise.

Enable Your Team - Tap in to the knowledge of your existing resources

Maximize your existing resources by enabling them to create timely and targeted offers for the audience they are familiar with. Tango is a state-of-the-art Web-based system created with the latest technologies, but built with ease of use as a primary focal point. Non-technical staff can easily complete full marketing and campaign initiatives for the clients they know best, while corporate business rules can be integrated easily to ensure a controlled process and end product.

• Provides intuitive and self-guided direct marketing functionality.
• Instantly rolls out corporate marketing initiatives and functionality to the field.
• Helps you implement company-wide best practices and easily test new programs.

Develop Customer Loyalty - Increase satisfaction while decreasing rescission

Making the sale and retaining the customer are always important tasks. Tango offers tools to enhance acquisition of new customers and retain the ones you already have. Setting yourself apart from the competition is vital and requires tools that enable you to adopt the latest business insights quickly. Target leads grouped by your own custom parameters with relevant offers and content. Once you have established loyalty, you need referral functionality and continued relevancy to maximize the relationship.

• Gather customer data that will allow you to implement targeted and relevant initiatives.
• Track full lead and customer history. Knowing their past gives you more control over the future.
• Easily create and deliver scheduled, instant, and event triggered communications.

Expand Your Customer Base - Increase revenue through better lead management

Generic lead management boxes you in. Tango offers a lead-management process that is already customized for the hospitality and vacation-ownership industries. These built-in processes produce better leads and higher revenue. Tango’s already specialized process allows customization to your unique needs.

• Segments leads based on innumerable pre-set and custom parameters to ensure effective marketing.
• Utilizes built-in industry best practices to generate sales and increases revenue.
• Implements custom lead forms, business rules, and tracking nuances to focus your sales on the best prospects.

Maximize Your Options - Take advantage of every customer touch point, especially using cross-sell and up-sell options

Tango’s multi-faceted marketing options allow for targeted communications to leads, customers, referrals, and custom-defined groups. The marketing solution includes package sales and reservations. It encourages valuable content for all groups, including relevant cross-sell and up-sell options which are proven ways to generate additional income.

• Customizes relevant products and services for specific programs and/or groups.
• Enables enhancement of standard processes and communications to generate revenue.
• Take advantage of turn-key referral and package-sale solutions.

Monitor and Improve Your ROI - Measurement points the way to improvement

Tango provides detailed standard and custom reports, executive and role-based dashboards, and the statistics you need to measure the effectiveness of your efforts. With this information, you can make informed decisions on resources, new programs, and the continuing refinement of existing initiatives.

• Controls access to functionality and vital information based on user needs.
• Defines the metrics that are important to your unique challenges.
• Monitors existing programs and analyzes new initiatives for effectiveness.

Take Care of Your Customers - Understand your customers and anticipate their needs

Successful marketing takes advantage of current customer knowledge. Tango anticipates customers’ needs and caters to their unique profiles. It analyzes demographic, historical, and customer-specified preferences to create successful marketing initiatives.

• Organizes your existing customer knowledge with customer profiling functionality.
• Simultaneously builds and releases multiple marketing communications specific to each key customer segment.
• Reviews current and past programs for effectiveness and easily adjusts initiatives in real time.

Streamline Processes - Re-engineer manual and convoluted processes

Tango offers years of real-world, industry-specific experience built into its standard processes. Some clients have chosen Tango especially for this added advantage. Also, Tango is built in a modular fashion so it can be customized according to specific company needs. It can be modified easily to work in tandem with or replace existing manual and overly complex processes on which you currently rely.

• Automates standard lead-management campaigns.
• Seamlessly integrates with current processes.
• Allows you to leverage our industry experience and expertise.