Lead Management
Trade shows, direct mail, advertising, and promotions all can be analyzed and optimized to deliver the most qualified leads to the sales organization. An integrated lead-management system ensures routing of leads to the appropriate representative. Routing is monitored in real time, so no leads are dropped.
Referral Management
- Manage referrals independently of leads
- Track all the communication touch points
- Track sales associate and relationship to the referrer
- Track member vs. non member referrals
- Setup referral campaigns that allow the referrer to send out offers to their friends and family
Campaign Management
Analyzes customer segments, designs and executes marketing campaigns, measures their effectiveness, and maintains visibility of leads.
Tour Management
Provides support for all travel and tour related activities from package sale to tour. Provides the ability to set up the most cost effective fulfillment and upgrade opportunities. Allotment control allows complete management of arrival and tour mix.
Vendor/Site Management
Implements various relationship types between entities including parent child and many-to-many associations. Security based on role type is built into the system.
Hotel/Resort/Destination Management
Dynamic and flexible management of the details and relationships between destinations and associated hotels/resorts, including geographic based linking and room inventory.
Offer/Gift Management
Manages all aspects of offer creation including pricing, expiration, destinations, and full gifting administration.
Robust Reporting
Default reporting can be supplemented by extensive custom-defined reporting specific to each client.
Web Analytics
Implementation of full analytics to track visitor/customer trends and identify site-usage statistics. Monitoring these statistics is critical to knowing whether your technology and marketing initiatives are effective against pre-established baselines.